As a Freelance 360 Designer at MAC Cosmetics, I collaborated with the creative and marketing teams to design digital, retail, and social assets that reflected MAC’s bold visual identity. My work supported product launches, campaign rollouts, and seasonal collections across multiple channels. I created cohesive design systems, layout templates, and motion-ready assets that aligned with global brand standards while maintaining fresh creative energy. This role strengthened my ability to merge artistry and strategy, ensuring every design captured attention and drove engagement across platforms.